Facebook Ads Manual: Everything you need to know to get started by Mojca Zove

"Facebook Ads are amazing, I got 100 subscribers for $20 in one day using Custom Audiences!"

You know you've been reading praises like this for ages, feeling like you're missing out on all the good stuff happening on Facebook. You want to amp up your results so bad. You need to take your business to the next level.

But when you actually do take the plunge and start working on some Facebook Ads magic, you hit a wall. ALL THESE DIFFERENT OPTIONS AND FUNCTIONALITIES!

What on earth are Custom Audiences? What does Facebook mean by 'Lookalike Audience'? Retargeting pixel, what's that? And what type of Facebook Ads should you even choose if you want to achieve your goals?

Everything you need to know in one place

I've had a lot of consulting clients with the same exact problem you have. You want to get great results fast, with the right actions, but you don't want to shoot blanks for the first couple of rounds.

What you need is someone to show you what will work best for your business right now.

I've got you covered.
I have years of experience in Social Media Marketing so Facebook Advertising platform feels like my hometown. Since you're new here, let me be your guide. (Word around town is I'm the best guide you'll ever meet.)

I will show you the best places you need to visit, describe it all in an understandable manner (who doesn't love plain English?) and leave you with a blueprint on how to get the best out the platform as you move forward.

Sounds like fun, right?

But don't take my word for it

"A few weeks ago I had never even heard of Mojca or Super Spicy Media, but when one of my consulting partners came back from MicroConf with Mojca’s suggestions on how to create high-converting Facebook campaigns, I gave it a shot. The CTR on my ads went from .25% to 6% almost overnight. At that moment, I knew I had more to learn from Mojca. She definitely knows her sh*t.”

Asia Matos, DemandMaven

This book is for you if:

You're aware of the impact Facebook Advertising can have on your business;
You've been thinking of using Facebook Advertising as means to grow your business, but don't know where to begin;
You've already tried Facebook Advertising, but got lost in the process;
You don't know what Custom Audiences, Lookalike Audiences or Retargeting Pixel are.

This book isn't for you if:

You're a professional social media marketing who knows his/her way around Facebook Advertising;
You don't want to try Facebook Advertising because you only want to grow your traffic and business organically.

After reading this book you will:

Have a clear understanding of Facebook Advertising;
Know all the tricks of the trade that professional social media marketers and other successful business owners use;
Be able to plan goal-oriented advertising campaigns that will bring you and your company great business results.

What will you learn?

All the types of Facebook Ads: Which types of ads should you use when tying to achieve specific results;
The difference between Basic and Advanced Targeting;
Everything about pricing and optimization and what to choose to get results that are in line with your goals;
The options for creating visuals for your ads and what you should be careful of and what works best;
Real-life case studies of great campaigns that generated amazing results.

"The results we got from working with Mojca were phenomenal - we got 14,930 Facebook Page likes in just 5 days! We're most pleased with the fact that we surpassed our goals and that we have a vision for the months ahead."

Ursa Kovacic, ARNOLDVUGA+

Who am I?

Mojca Zove (previously Mars) is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads.

She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign.

She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others.

Some of her past and current clients include: ConvertKit, ClockShark, Double Your Freelancing, CEO Warrior, Egghead, Hubstaff, Codeable, and many more.

Meet me on Twitter or follow my adventures on Instagram!