The Science of Facebook Ads - Professional

[PRELAUNCH] Learn how to consistently launch profitable campaigns with Facebook Ads! 
Introduction To The Course!
Hey There
6 mins
What You'll Learn
4 mins
Foundation
Setting up your Business Manager
7 mins
Facebook Pixel and Standard Events
13 mins
Custom Conversions
10 mins
Facebook Page Basics
14 mins
Facebook Advertising Policies
10 mins
DOCUMENT: Facebook Advertising Policies
56.1 KB
Facebook Ads Framework
Facebook Ads Hierarchy
12 mins
DOCUMENT: Facebook Campaign and Ad Set Naming Template
65.3 KB
Orientation Practice
12 mins
Level 1: Campaign
6 mins
Level 2: Ad Set
29 mins
Level 3: Ad
19 mins
Developing Your Facebook Advertising Strategy
It's All About The Funnel
11 mins
Defining Your Goals: The Reverse Method
10 mins
The GAAA Principle
15 mins
Calculating Ideal Costs
14 mins
Technical Implementations
10 mins
Targeting
Introduction to Targeting
7 mins
Option 1: Custom Audiences
21 mins
Option 2: Lookalike Audiences
9 mins
Option 3: Saved Audiences
24 mins
Defining Your Target Audiences
16 mins
Finalizing Your Funnel
Detailing Your Funnel
12 mins
Detailing Your Funnel - Worksheet
Budget Planning
18 mins
Getting Creative
The Secret To A Successful Copy
11 mins
Facebook Ad Design Principles
12 mins
Design Tools
17 mins
Designing The Ad
18 mins
Video Ads
17 mins
Launching Your Campaign
Level 1 - Campaign
6 mins
Level 2 - Ad Set
9 mins
Level 3 - Ad
9 mins
CELEBRATION!
3 mins
Post Launch
Appealing to Facebook
10 mins
Observing the Results - Setting Expectations
13 mins
Documenting Your Work
The Importance of Documenting
6 mins
Tools Recommendations & Documentation Structure
14 mins
Analytics - Metric-Based Optimization
Observing The Right Metrics
8 mins
Personalizing Your Presets
13 mins
Optimizing Your Ads With Facebook Breakdowns
12 mins
Advanced Optimization With Delivery Insights
19 mins
Reporting
Creative Reporting
15 mins
Using Campaign Tags and Filters
10 mins
Troubleshooting
Finding The Leaking Bucket
15 mins
Reach Problems
7 mins
SOS - Performance Dropping
10 mins
Making Progress
Launching A/B tests
13 mins
Scaling Your Facebook Ads Efforts
7 mins
Expanding Your Funnel
7 mins
Don't Stop
Don't Stop
2 mins
COMING SOON